Modelo Continente is the sub-holding of the Sonae Group in the Retail sector. Sonae is the biggest private Portuguese group, with interests in a broad range of businesses: food and non food retail, building and management of shopping centre, fixed and mobile telecommunications, media and new technologies, as well as tourism, logistics and insurance, among others. The Group operates in eight countries, with a consolidated turnover of around 6,392 million euro. Modelo Continente is today a benchmark reference in the retail market, after having revolutionized the consumer habits and commercial landscape in Portugal with the opening of the first hypermarket in the country, opened in 1985.The company operates three different food retail chains-Continente (hypermarkets), Modelo (hypermarkets) and Modelo Bonjour (supermarkets)-and various non food retail formats-Sport Zone(sports clothing and equipment), Worten (white goods and consumer electronics),Vobis (computer equipment), Modalfa (clothing),MaxMat (construction, DIY and garden), Zippy (baby and children‘s clothing), Star (travel agencies),Worten Mobile (mobile telecommunications) and Area Saude (pharma). |
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